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May 1st, 2010
Connecting with the Voters
Are you a candidate that isn't sure what to do or asking where do I need to be? The answer is, wherever your voters are. You need to be visible, you need to have people see you are fit for the role you are running for...are you running for school board? Be at school functions, be at board meetings. City Council? Be at city events, community gatherings, be at the city council meetings. Voters want to know that you are informed and that you are showing up at important events.
Be approachable. Talk to everyone, take time to be in the moment, be in the conversation and smile. I am always surprised to see a candidate that isn't friendly, doesn't smile or is too busy to talk to me. These seem like simple things, and they are--remeber it is the simple things that we sometimes forget. People want to know you, they want to feel comfortable with you and trust you. When you are friendly and show that you care about them you earn their trust. Trust results in votes at the ballot box.
Now if you cannot find any place to go, then go for a walk. Walk a neighborhood, take a business walk, go to Saturday Market. Get out in the community. Make sure you are wearing a nametag, or a t-shirt that identifies you. You want people to know right away who you are and what office you are running for.
Action is important. People want to see you -- be everywhere. It is exhausting I know but people will reward those who work hard for their vote. |
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| Get essential measures passed
Get great candidates elected
Raise money for important causes
Deliver political access for companies |
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Led Successful $2 million Campaign For Faith-Based School
Won Multi-State Administrative Approvals for Online Virtual Ed
Strategic Advisor to Multiple 2008 Candidates & Campaigns
Arranged AG and Executive Access - Support for Non Profit Startup
Led Winning Transportation, Infrastructure & Library Measures |
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Campaign Insights:
Kathy McDonald, Political strategist and KMAC founder shares her insider's view of lobbying, fundraising, and Campaign branding 2.0
August 23, 2010 “ You are coming down to the last lap and the home stretch. Where do you focus your energies? First you have to give the impression that you are everywhere. Plan to be at every big event in the community, try and get you name in the paper at every opportunity and be seen. People want to know that you are working hard for their vote. Keep a calendar on your campaign site and then make sure it...” >>
May 31, 2010 “
It is Memorial Day weekend, the beginning of the summer season. That means parades, picnics, great weather (unless you live here in the northwest), light until 10 PM, baseball games and fairs. There is absolutely no excuse not to be out with your voters.
Be visible...Have you ordered t-shirts? If not find a vender get a great quality t-shirt on a bright color and become a...” >>
May 1, 2010 “ Are you a candidate that isn't sure what to do or asking where do I need to be? The answer is, wherever your voters are. You need to be visible, you need to have people see you are fit for the role you are running for...are you running for school board? Be at school functions, be at board meetings. City Council? Be at city events, community gatherings, be at the city council meetings. Voters...” >>
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Campaigns
2010 & Beyond
A New Candidate Outreach Model |
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